Africa’s largest retailer buys 400-outlet coffee chain as it pushes deeper into township payments

▤ Summary

Shoprite acquired Vida e Caffè and completed its majority purchase of R&A Cellular. The company uses these deals to move beyond conventional supermarket sales and expand into coffee, convenience, and township payment transactions. Vida gives Shoprite access to a large specialty coffee network, while R&A provides point-of-sale devices that help informal retailers sell digital services. The acquisitions support Shoprite's growth in South Africa and strengthen its revenue from value-added and financial transaction services.

▦ Linked Companies

R&A Cellular

$1M to $5M